why we are here…

Aus der tiefsten Ecke meines sarkastischen Herzens bin ich allergisch gegen inspirierende Reden und Texte. Heute mache ich eine Ausnahme, als ich den EDITOR’S LETTER von NOT JUST A LABEL im Maileingang gefunden habe…

“We feel it is fantastic that the Internet is finally being used to its potential and to break the old habits of the fashion industry. We know there is huge opportunity and the spotlight needs to be put on the young artists in every creative industry. It seems everyone wants a piece of the action to call his own. This should not be a feud. Not us against them, but all together as one, working for what we believe in, working, not for ourselves but for the talent we support. Things need to change. This unhealthy, static behaviour counteracts the innovation and creativity we have all founded platforms on.”

- Stefan Siegel